Pay Per send vs Other Advertisement Methods
FEATURES | PAY PER SEND | OTHER ADVERTISEMENT MRTHODS |
---|---|---|
Exposure Rate | 200% | 100% |
Cost Per Impression | Free of Charge | CPM (Cost Per 1000 Impressions) |
Cost Per Click | Free of Charge | CPC (Cost Per Click) |
Fraud Rate | Limited/Controlled | High/Almost Uncontrolled |
Click Through Rate (CTR) | High Percentage | Moderate Percentage |
Targeted Audience | Highly Targeted | Moderately Targeted |
Conversion Rate | Up to 2% * 2 | Up to 2% |
Pay Per Send solved all these problems faced by the User, Advertiser and Publisher
Pay Per Send for the User
- Pay Per Send offers the user free international SMS and MMS service
- For the first time, the user is subjected to look for a Pay Per Send advertisement for the benefit of a free service (SMS or MMS)
- Pay Per Send resolves the user’s nuisance regarding annoying advertisements
- According to the user’s interests, the advertisement banners are somehow personalized
Pay Per Send for the Advertiser
- Effective anti-fraud mechanism due to the authentication process required prior to using the service
- Higher exposure and conversion rate : the advertisement is seen by both the sender and the receiver
- The advertisement can reach a wider network of audience due to third-party message forwarding
- Pay Per Send charges the advertisers only when the user benefits from the free service
- Pay Per Send gives the advertiser a targeted audience due to the demographic, psychographic and geographic data collected after filling the registration form
Pay Per Send for the Publisher
- Pay Per Send provides transparency, direct and controlled advertisement
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Pay Per Send guides the user to the publisher’s website : Due to the free service, the user might be tempted to revisit the website
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Each time the user sends an SMS or MMS, the publishers earn a percentage collected from the advertisers