Pay Per send vs Other Advertisement Methods


Exposure Rate
Cost Per Impression
Free of Charge
CPM (Cost Per 1000 Impressions)
Cost Per Click
Free of Charge
CPC (Cost Per Click)
Fraud Rate
High/Almost Uncontrolled
Click Through Rate (CTR)
High Percentage
Moderate Percentage
Targeted Audience
Highly Targeted
Moderately Targeted
Conversion RateUp to 2% * 2Up to 2%

Pay Per Send solved all these problems faced by the User, Advertiser and Publisher

Pay Per Send for the User

  • Pay Per Send offers the user free international SMS and MMS service
  • For the first time, the user is subjected to look for a Pay Per Send advertisement for the benefit of a free service (SMS or MMS)
  • Pay Per Send resolves the user’s nuisance regarding annoying advertisements
  • According to the user’s interests, the advertisement banners are somehow personalized

Pay Per Send for the Advertiser

  • Effective anti-fraud mechanism due to the authentication process required prior to using the service
  • Higher exposure and conversion rate : the advertisement is seen by both the sender and the receiver
  • The advertisement can reach a wider network of audience due to third-party message forwarding
  • Pay Per Send charges the advertisers only when the user benefits from the free service
  • Pay Per Send gives the advertiser a targeted audience due to the demographic, psychographic and geographic data collected after filling the registration form

Pay Per Send for the Publisher

  • Pay Per Send provides transparency, direct and controlled advertisement
  • Pay Per Send guides the user to the publisher’s website : Due to the free service, the user might be tempted to revisit the website
  • Each time the user sends an SMS or MMS, the publishers earn a percentage collected from the advertisers

How it Works ?

Pay Per Send for Search Engines

Pay Per Send for Publisher & Display Networks